What is CRO?
Magic happens when you give
your traffic what it wants.
Is your website actually connecting with your audience, and do you know who your audience is?
By taking a holistic view of the customer journey on and off the website, we look to bring into light all of the hidden opportunities that lay within the dark corners of your website.
We question everything to get a better understanding of each customer journey so that we can construct an easier path way to turn that enquiry into a sale, coming from either Google Ads, Social or SEO or email.
CRO is much more than just sales
conversion rate optimisation (CRO) is so more than just achieving sales believe it or not. There are so many levels to be learned other than trying to determine what is bringing in revenue and what isn’t.
The processes of CRO can help your business:
- Discover what works (and what doesn’t work) for users
- Taking out the guesswork out of predictable growth
- Fathom complex relationships between user experience and content.
How do I calculate my conversion rate?
For example if you had 10,000 visitors come to your site in one month and it had 1320 conversions, then your conversion rate would be 13.2%.
Conversion rate can be as precise or broad as you would like it to be. A few different conversion rates you can use are:
- Overall website conversions
- marketing conversions
- Campaign conversion rate
- Single ad conversion rate
So to put it simply conversion rate is a great metric to determine the performance of almost any aspect of your marketing.
Test Test Test!
It’s pretty much a given that websites are created to turn traffic into customers right? But these conversions occur all over the website not just on the contact us page, so knowing this like anything in marketing can be tweaked to be better! Almost all conversion goal can be optimised to perform better, achieving a higher number of conversions, and this is exactly what CRO is!
Experiment with words and colours
Ranking high on Google and encouraging a higher click through rate is not enough if those clicks are not converting. So whether it be us changing a colour on a call to action button or placing it on a more traffic heavy but under optimised page or changing a image or heading within the content, the main focus is to remove any friction within a funnel preventing the user to convert in any way.
ACUMIND. focuses on what matters:
Growth and of course, the user experience (UX). We believe machine learning, can inspire human learning. As much as we are powered by AI, we endeavour to merge artificial intelligence with our human touch driving personalisation as our key factor.
Unveiling Audience’s behaviour.
Audience insights help us connect the dots to be able to tell better stories via the campaigns created via any channel.
Learning this information and understanding what each persona is most likely to engage with is power, enabling us to observe potential or current customers interacting with your brand illuminating how your brand fits into their life and therefore allowing us to construct, engaged, targeted and personalised marketing campaigns, leading to more qualified conversions via SEO, content marketing, social and other channels.
What is attribution modelling?.
Having the knowledge of where your customer actually started their journey before they converted, is just as important as the sale itself. This is not an intuition game, it’s purely data driven to help us get a better picture of when and how various channels play contribute to conversions.
So to put it simply we want to know which channel to give credit to so we can then use that information to then allocate your budget wisely. This is all done via attribution modelling.